Why Godiva closing stores means more than missing chocolate to me
Godiva has announced it will close all of its North American stores. A frequent visitor, I’ll miss the simple, sweet break from life it always delivered.
Throughout high school as the holiday season rolled in, I was at my busiest: Performing tap and jazz numbers during Christmas showcases at the mall or hotel courtyard and then performing ballet in The Nutcracker at my local theatre.
My family would reunite at intermission and after the show, giving leis and sharing kind words. I also distinctly remember being handed Godiva’s Dark Chocolate Covered Strawberries, my favorite flavor given the intense and slightly bitter chocolate. While I usually opted for the cone version, which comes with four or five small to medium-sized berries fit for a snack, Godiva also carries a variety of sets online.
These Godiva sets include large chocolate-covered strawberries, encapsulated in a Belgin chocolate shell and chocolate drizzle and come in two sizes: half-a-dozen or a dozen. You can also find them in Milk Chocolate or Milk & Dark Chocolate.
When it came to surprising my college roommate with a treat during the week of finals or rewarding myself after a particularly long day of work, I would always pick up one of three things:
This set includes eight pieces of chocolate in different shapes and textures, packaged in the iconic Godiva gold box. Some notable pieces are the Milk Chocolate Praliné Heart and Raspberry Star.
Outside of the everyday, Godiva has also served as venue for some special occasions. Whether my boyfriend was coming to visit for birthdays, anniversaries, competition days or game days, I remember getting excited about the potential of chocolate strawberries (and of seeing him, of course). And I’m not the only one. Marshal Cohen, chief retail analyst at the NPD Group, told NBC News that 25 percent of Godiva’s business comes from special occasion shopping.
“If we're not socializing as much as we did and we're not having special events and special occasions, that's going to impact the business to some degree,” Cohen explained. Luckily, shoppers can still find a variety of special occasion items on Godiva’s site, from the Lunar New Year to Valentine’s Day.
Although Godiva may be closing its stores, you can still shop Godiva sweets from the below retailers online or in-person.