Prime Big Deal Days is almost over, but you can still shop popular sneakers during the remainder of the 48-hour sale, exclusive to Prime members. You can also find deals on beauty and wellness, kitchen, tech and more.
I frequently cover shopping events like Prime Day, Black Friday and Cyber Monday as a writer for NBC Select, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day sneaker deals — each one I recommend below is highly rated, at least 20% off and at its lowest price in at least three months. I’ll frequently update this list throughout Prime Big Deal Days.
SKIP AHEAD Best Prime Day sneaker deals | More Prime Day sneaker sales | Best sneaker sales at other retailers | How I picked the best sneaker deals | Why trust NBC Select?
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Best men’s trail running shoe
Salomon Men's XA Pro 3D Trail Running Shoe
$119.00
$170.00
Amazon
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APL Women’s Techloom Breeze Sneaker
4.3-star average rating from 133 reviews on Amazon
These machine-washable women’s sneakers are great for low-impact workouts, running and everyday life. The lightweight shoes have a stretchy, seamless upper with design elements that keep your foot stable and secure while allowing a full range of motion, according to the brand. The interior has the brand’s technology that helps with comfortability and rebound energy, and the rubber outsole provides durability after consistent use, according to APL.
Salomon Men’s XA Pro 3D Trail Running Shoe
4.4-star average rating from 9,217 reviews on Amazon
These trail running shoes are great for mixed terrain trails because they provide stability and support on all trails. That’s because they have moderate cushioning, a water-resistant exterior and a lug pattern on the outsole. 79% of reviewers say these sneakers run true to size, and the brand currently offers 14 sizes, according to Salomon.
New Balance Women’s 877 Walking Shoe
4.3-star average rating from 7,135 reviews on Amazon
New Balance makes some of our favorite women’s walking shoes, including this pair. Many reviewers enjoy that the 877 has a wide toe box, providing plenty of room for their wider feet or thicker socks. They also say they’re extremely comfortable, and their feet don’t ache or hurt after and during long walks.
Adidas Men’s Ultraboost
4.5-star average rating from 942 reviews on Amazon
Adidas Ultraboosts are my favorite shoes because they are incredibly comfortable and perfect for all workouts, including walking, running and strength training. These sneakers, which are available in men’s and women’s sizing, have a supportive upper, durable outsole and plush yet sturdy interior, which means you can keep working out for longer periods of time.
New Balance Women’s 608 V5 Casual Comfort Cross Trainer
4.5-star average rating from 36,413 reviews on Amazon
Reviewers say these sneakers provide excellent arch support and are a great solution for many of their common foot problems. The Comfort Cross Trainers have very soft cushioning, an impact-absorbent heel crash pad and midsole. There’s also minimal seaming in its interior to reduce and minimize any irritation when wearing them, according to the brand.
Saucony Men’s Kinvara 14 Sneaker
4.2-star average rating from 587 reviews on Amazon
These running shoes feel lightweight, and to enhance more effortless movement, they have a newly designed rocker so that you can rebound and propel forward quickly, according to the brand. This sneaker is also available in wide sizing.
Asics Women’s Gel-Venture 8 Running Shoes
4.4-star average rating from 21,747 reviews on Amazon
Reviewers say these women’s running shoes prevent their feet from feeling fatigued and are the ideal shoe weight for running — lightweight and not too heavy for long distances or sprints.
Under Armour Men’s Charged Assert 9 Running Shoe
4.6-star average rating from 61,099 reviews on Amazon
Under Armour’s Charged Assert sneaker has shock-absorbent cushioning in its interior. Because of this, reviewers say this pair is great for all workouts, including weight training and running.
Adidas Women’s Cloudfoam Sneaker
4.2-star average rating from 673 reviews on Amazon
Whether taking a stroll or logging multiple miles and steps, my favorite and most durable pair of walking sneakers are these Cloudfoam sneakers because my feet never hurt when wearing them. They’re stretchy, flexible and, most importantly, comfortable.
New Balance Men’s 237 V1 Sneaker
4.5-star average rating from 3,214 reviews on Amazon
Lowest price ever
These sneakers balance walking and lifestyle shoes—they offer high comfortability but with a modern yet vintage style. These unisex shoes (I have them in women’s sizing) are best for quick errands, regardless of the distance and weather, because they’re soft and durable. The suede exterior is easy to clean; I only have to throw them in the washing machine, and they look barely worn.
Ryka Women’s Devotion X Walking Shoe
4.2-star average rating from 1,185 reviews on Amazon
After testing these out during the NBC Select Wellness Awards, these walking shoes became a favorite for many on staff. “It’s hard to find sneakers that work for my flat feet, but these are so well-cushioned that I can wear them all day,” says NBC Select associate SEO reporter Ashley Morris. The sneakers have narrow heels, spacious toe boxes, soft cushioning for long-lasting comfort and built-in arch support in the insole.
Asics Men’s Gel-Excite 9 Running Shoes
4.5-star average rating from 3,229 reviews on Amazon
While reviewers enjoy the comfort of these impact-absorbing running shoes, many say their favorite design element is its mesh upper. This material helps increase airflow for more breathability as you run. These sneakers also have an ortholite sock liner, which helps control and manage moisture, according to the brand.
Best Prime Day sneaker sales
Here are the best Prime Day sneaker sales to know about. Keep in mind, not every item from a brand is discounted as described below.
- Up to 50% off Reebok footwear for men, women and kids
- Up to 50% off Nortiv 8 sneakers, boots and more
- Up to 44% off Brooks footwear
- Up to 40% off Asics footwear
- Up to 40% off Dr. Scholl's footwear for men, women and kids
- Up to 35% off New Balance sneakers for men, women and kids
- Up to 34% off Adidas Men's Daily 4.0 Sneaker
- Up to 34% off Feethit Women’s Slip On Walking Shoes
- Up to 33% off Skechers Women's Go Walk Joy Sneakers
- Up to 30% off Puma footwear for men, women and kids
- Up to 30% off Under Armour footwear for men, women and kids
- Up to 20% off Whitin sneakers
- Up to 20% off STQ footwear
- Up to 40% off Cole Haan footwear
Best sneaker sales at other retailers
- Nike: Save an additional 25% off on select footwear
- Adidas: Up to 40% off select styles
- Foot Locker: Up to 25% off select Nike styles
- Famous Footwear: Up to 50% off select footwear from Nike, Skechers, Adidas and more
- Zappos: Save up to 80% off during Zappos’ The Big October Sale
- Finish Line: Save up to 50% off during the Holiday Kickoff Sale
- Nobull: Save up to 70% off sale including bestsellers
- DSW: Save up to 25% off during the Friends & Family Event
How I found the best Prime Day sneaker deals
All of my recommendations above are based on NBC Select’s previous coverage and reporting. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I’m an associate reporter for NBC Select who has covered deals and sales for over a year. To round up the best discounts on sneakers during Prime Big Deal Days, I found highly rated products at their lowest price in at least three months.
Prime Big Deal Days 2025
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- Amazon’s best-kept Prime Day secret? The gift cards
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