Best July sales: Discounts on tech, patio furniture, pool items and more
Retail experts expect shoppers to find more sales than usual this July due to Prime Day and retailers’ need to offload oversupply.
Select writer Justin Redman recently wrote about his beloved weight bench from Flybird, which is currently offering an additional 10% off the sale price with code FLYBIRD. The bench can be folded into 6 back positions and 4 seat positions, making it a great option for “core workouts.” The steel frame can hold up to 600 pounds, according to the brand.
This painted wood cabinet from Target has an adjustable shelf, so you can display any heirlooms or books as you see fit. The cabinet is available in three other finishes, but the Shell finish is the only one available for 25% off.
Select editor Christina Colizza recently wrote this month that she recently invested in two of these moisture-wicking tanks that are “supportive enough for the soccer pitch, but cute enough for brunch.” The tank, made from recycled nylon, is now on sale in a few colors, and this Eucalyptus Olive color is available at the lowest price of any color option since February, according to Honey.
July has historically been a good month to find discounts on books, items from luxury department stores, and summer-centric or outdoor items, like swimwear and pool essentials. All of that holds true this summer, said Kristin McGrath, shopping editor at Retail Me Not, especially as “summer items will start hitting the clearance racks” in the weeks to come.
Marshal Cohen, chief retail industry advisor for market research company The NPD Group, said that “late summer closeout” sales that we have historically seen in August will be happening earlier in the summer this year. He anticipates early seasonal sales on summer fun products, like outdoor games, as well as discounts on small appliances and sporting goods due to retailers’ selling off excess inventory.
McGrath said discounts on outdoor gear, like fire pits and patio furniture, may range from 30% to 70% off.
Additionally, McGrath highlighted this Amazon Prime Day, competitors will be offering discounts on tech, fashion and other home goods to keep up. “We expect other retailers to hold their own sales that week to compete, so think of that week as a midsummer sales marathon,” she said.
With Prime Day upon us, shoppers can also expect to see deals on beauty, fitness, pet care and more. Target is hosting its competing Deals Days event starting on July 11, but this year Walmart is sitting out from hosting a competing sale event.
While there are more sales occurring sooner than usual this summer, McGrath said that it may be smart to hold off on purchasing summer clothes, like shorts and T-shirts. She advised waiting until back-to-school sales start in August to find those items on the clearance racks. McGrath also anticipates that some of these back-to-school sales may start being announced at the end of July.
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