The 89 best new products this month: Dyson, Rhode, Hoka and more
Samsung’s newest folding phone is unlike anything we’ve ever seen before, plus what we’re shopping from a popular Korean hair care brand that just made its U.S. debut at Sephora.
The Transport is NBC Select reporter Zoe Malin’s all-time favorite Hoka sneaker, and the brand has just released the second version. It now has a thicker, bouncier and more plush layer of cushioning, as well as an upgraded sockliner. Many of the sneaker’s other features of the Transport are staying the same, like no-tie laces, reflective details and a water-repellant treatment.
The Brooks Glycerin 23, available in men’s and women’s sizes, is the latest version of the brand’s highly cushioned, neutral running shoes. Malin and NBC Select reporter Harry Rabinowitz tested them for a few weeks before launch, after the brand sent samples. “They’re consistent, no-nonsense, running shoes that I would recommend for basically everything outside of sprints (they’re a bit heavy for that),” says Rabinowitz. Malin agrees, noting that she wears the Glycerin 23s while commuting across Manhattan, and even when she’s on her feet for hours and logs thousands of steps, she feels comfortable, stable and supported.
Puma designed these sneakers for the everyday runner focused on improving their speed. They’re 15 grams lighter than the previous version, and they have two layers of nitrogen-infused foam in their midsole to help with rebound, plus a breathable mesh upper, a plush collar and a padded tongue. The shoe also has a semi-flexible, contoured carbon plate and a grippy outsole for added traction.
Puma also launched the Deviate Nitro Elite 4, a more advanced version of the Deviate Nitro 4, designed for serious runners competing in races. It’s even lighter and has a thicker cushioning layer and a stiffer, rib-shaped carbon plate.
The Unrestricted Power Collection centers around activewear made for intense strength training. Pieces are designed with Lululemon’s new PowerLu fabric, a stretchy, supportive material that doesn’t restrict movement or shift around while you’re exercising, according to the brand. You can shop men’s and women’s styles, like high-rise leggings, shorts and long-sleeve shirts.
Athleta’s Elation leggings are a top pick among NBC Select staff members, and the brand now sells a whole collection of Elation pants made with the same soft, smooth, stretchy material. It includes five new styles: Ultra High Rise Flare Pant, Straight Leg Pant, Wide Leg Pant and Jogger, plus a No Front Seam Legging. The bottoms are all available in sizes XXS to 3XL, and you can choose from regular, tall or petite fits.
Spanx updated its OnCore shapewear collection with new design features that make pieces like mid-thigh shorts, briefs and open-bust body suits more seamless and sculpting. Each item is designed with lycra material, and some styles have additional boning to prevent them from rolling down during wear, as well as targeted tummy control and booty lifting zones. While you can wear the shapewear with any clothing, Spanx says it specifically made its five new pieces, which come in neutral colors like nude, white and black, to offer support under occasion wear like dresses.
Other notable apparel and footwear launches:
- Abercrombie Kids Baby & Toddler Collection
- Brooks Glycerin Flex
- Cuyana Tria Clutch
- Kuru Footwear Triple Max Ion Sneaker
- Spanx WellSuited Collection
Tech launches
You’ve heard of folding phones, but not like this one. This Samsung folding phone opens twice. Folded, it’s the size of a thicker smartphone. But unfold twice, and it’s basically a thin, 10-inch tablet. It has an IP48 dust and water resistance rating, less than a typical smartphone, but impressive for a phone with this many moving parts, says Rabinowitz. The phone is, unsurprisingly, very pricey, and is currently sold out on Samsung’s website.
This is Dyson’s lightest, slimmest and most compact vacuum ever, and it’s not a close competition. It weighs four pounds: the Dyson Gen5detect, an already lightweight vacuum, weighs 7.72 pounds by comparison. Rabinowitz briefly tried out the new Dyson PencilVac during an in-person demo with the brand. “It’s astonishingly light compared to a regular cordless Dyson (which was already lightweight) — it’s incredibly easy to maneuver with,” he says.
There are, of course, some tradeoffs. Bin size, suction power, and battery life are all significantly less than something like a Dyson Gen5detect. But it’s certainly a bold design and a unique product that could excel with specific people and spaces, says Rabinowitz.
These are Sony’s newest flagship wireless earbuds, with all the brand’s latest and most advanced tech. Rabinowitz has been testing them for about two weeks ahead of launch, and he is impressed so far. “Though they are certainly pricey, these are great-sounding headphones with some of the best noise cancelling in such a small size,” says Rabinowitz.
This may be one of Fujifilm’s most unique camera releases in years, says Rabinowitz. It’s part point-and-shoot camera, part video camera and part instant camera, with a vertical grip and shape inspired by Super 8 film cameras of the 1960s. It has many analog controls, including a dial that switches between film and audio “eras” attached to decades, from 1930 through 2020. The camera pairs with the Fujifilm instax mini Evo app for advanced controls, photo and video sharing and instax printing.
Skylight’s digital calendar is one of the most popular options on the market, and the brand’s newest model has more advanced hardware and a brighter display. Like other versions of Skylight’s Calendar, the 2 automatically syncs with applications like Outlook, Gmail and iCal. You can color-code events, see multiple people’s agendas, make custom lists, create chore charts, set up routines and access all of Skylight’s information via an app. The brand is also dropping (soon) new colors and styles for the calendar’s magnetic snap-on frame, so you’ll be able to customize its look to match your home’s aesthetic.
Other notable tech launches:
- Amazfit T-Rex Ultra 2 fitness tracker
- Dreame X60 Max Ultra Complete Robot Vacuum
- Ecovacs Goat A3000 Lidar Pro Robot Lawn Mower
- Eufy C28 robot vacuum
- Garmin Varia RearVue 820 Bike Radar and Tail Light
- Mario Tennis Fever
- Peak Design Mobile Crossbody Straps
- Popsockets Kick-Out PopWallet+
- Ring Wired Doorbell Elite (2nd Gen)
Beauty and wellness launches
This fragrance-free face mask is made with ingredients like caffeine, peptides and poppy extract to lift, depuff and hydrate skin, making you look more awake, according to the brand. Rhode recommends using it first thing in the morning or right before applying makeup, and wearing it for about 10 to 15 minutes before rinsing it off. It has a creamy texture and is fragrance-free.
“I’m a loyal Rhode Peptide Lip Treatment user, so I wasn’t sure if I’d be able to make room in my heart for the brand’s new Peptide Lip Boost, but I loved it from my first use,” says Malin (the brand sent her a sample). “It’s super glossy and immediately makes my lips look softer and more cushiony. The best part is that it’s not overwhelmingly tingly at all, unlike some other lip plumping products I’ve tried.”
Over time, the mask makes lips look fuller and softens the appearance of lines thanks to ingredients like peptides, amino acids and ceramides, according to the brand. It goes on clear, despite having a thick, balmy consistency. You can buy Lip Boost comes in sugarmint and unscented options.
No.3Plus is Olaplex’s revamped pre-shampoo treatment that repairs damage to make your hair softer and stronger. The latest formula targets three bonds inside each strand, and, on the surface, it conditions and reduces breakage, according to the brand. You apply the pre-wash to wet hair from roots to ends, leave it on for three minutes, rinse it off and then follow up with shampoo and conditioner. Olaplex says No.3Plus is compatible with all hair types.
NBC Select associate social media editor Caitlin Cusack says the No.3 pre-wash treatment has been one of her all-time favorite Olaplex products for years, so she had high hopes for the new iteration when she received a sample from the brand. “I’ve used the product a few times so far, and I’ve definitely seen a difference in my hair,” says Cusack. “It leaves my hair feeling silky, smooth and super light. I’ve noticed that the dryness, especially at the ends of my hair, feels much more moisturized and healthy.”
This straightener with powerful airflow takes your hair from wet to dry and leaves it straight, smooth and silky. Its ceramic plates constantly measure their temperature, automatically adjusting heat levels to prevent hair damage. The straighter comes with three interchangeable combs: a wide-tooth comb for rough-drying wet hair and working with thick, curly and coily hair; a precision comb for sleek, extra straight styles; and a gentle comb for straight looks with more body and movement.
In the beauty space, Dyson is best known for its hot hair tools, but the brand started selling hair care products recently, too. This leave-in scalp treatment is the latest addition, and it’s Dyson’s first scalp-focused formula. It’s made with a blend of 11 amino acids, as well as niacinamide, caffeine and ectoin. The treatment has a lightweight, non-greasy formula that hydrates, protects and strengthens the scalp, as well as reduces hair loss, oil and visible flakes, according to the brand. It comes out as a foam but becomes a serum as you massage it into your scalp. Once you use up what’s in the bottle, you can buy refills.
Unove is a Korean hair care brand launching at Sephora in the U.S. this month. Its products center around repairing hair to make it feel soft and look shiny, leaning into the “glass hair” trend. The brand says its most popular product is the Deep Damage Repair Hair Mask, but you can also shop leave-in conditioner, hair oil, heat protectant and a taming wand.
Other notable skin care and makeup launches:
- Banana Boat Sheer Sensitive Collection: face lotion, body lotion and body spray
- bareMinerals Complexion Rescue Luminous Skin Tint Stick
- Byoma Bio-Collagen Radiance Mask
- Coola SunBlur SPF 50 Primer
- Coola SunBlur Makeup Mist
- Coterie Dream Oil
- Dibs Beauty Cool Blush Liquid Cheek Stain
- Foreo FAQ 502 Full-Spectrum Red Light Therapy
- Good Molecules Matcha Dual-Phase Cleansing Oil
- Harry’s Plus Razor
- Honest Hydrorich Cream
- Kulfi Lassi Lips Staining Lip Liner
- Live Tinted HueGuard Invisible Body Mist SPF 50
- Live Tinted Huelighter Highlighting Bronzer
- Loops Hydrating Mouth Tape Mask
- Milk Makeup Hydro Grip Gel Concealer
- Nars Natural Matte Longwear Foundation
- One/Size Hydropsculpt Moisturizer
- PanOxyl Antimicrobial Purifying Mist
- PanOxyl Acne Cleaning Bar
- Peach & Lily Beam Blocker Invisible Sunscreen
- Peach & Lily Sun Cover Mineral Sunscreen
- Salt & Stone Body Oil
- Solawave Neck and Chest Pro Light Therapy Mask
- Summer Fridays Soft Line Lip Liner
- Summer Fridays Flushed Lip Stain
- Tula Skincare The Rich Rinse Probiotic Nourishing Cream Cleanser
Other notable hair care launches:
- Emi Jay Angel Hold Styling Cream
- IGK Club Lights Clear Gloss Style Perfector
- IGK Beach Club Texture Powder
- Mane Hydration Hugs Mega Moisturizing Hair Mask
Other notable wellness launches:
- Billie Shave Glaze
- Cocolab Kids World
- Flamingo Mini Body & Public Travel Razor
- Flamingo Whipped Duo Sensitive Body Wash & Shave Cream
- Nutrafol Men 50+
- Quip Ultra Lite Sonic Electric Toothbrush
- Sensodyne Clinical Repair Whiten & Shine Toothpaste
- Sensodyne Clinical Repair Fresh Clean Toothpaste
Home and kitchen launches
The Tide Evo is a fiber laundry detergent tile that has layers of scrubbers, post-treaters, brighteners and fresheners, and it dissolves quickly in any temperature water, according to the brand. It’s made without plastic and extra water, unlike Tide Pods. Malin is currently testing Tide Evo, and after doing about four loads of laundry with them, she considers herself a fan. “There was no residue from the tile left in the washing machine or on my clothes,” says Malin. “My laundry came out smelling incredible and each item’s fabric felt softer than when I threw it in the hamper.”
Caraway’s Bakeware+ Collection builds on its popular Bakeware Set and includes five new pieces: a cookie sheet, pizza pan, 24-cup mini muffin pan, fluted cake pan and pie pan. The products are oven-safe up to 550 degrees Fahrenheit, have a non-toxic, nonstick coating, and have expanded edges for easy grip while moving. Plus, they quickly and evenly distribute heat since they’re made with aluminized steel cores. Caraway also launched a mechanical kitchen timer that is battery-free and features dual displays. It tracks in one-minute increments up to 59 minutes.
Other notable home and kitchen launches:
- AeroPress Steel Coffee Maker
- Brooklyn Bedding ThermoBalance Mattresses
- Cosori Iconic Stainless Steel Smart Air Fryer
- Graza Olive Oil Mayo
- Helix ComfortAdjust Cooling Pillow
- Hulken Matte Rolling Tote Bag
- Hydro Flask Micro Hydro Family: 300 mL and 400 mL (plus the original 200 mL)
- Material The MK Free Board Midi
- Nutribullet Power Core Blender
Travel launches
Away calls its Softside Garment Roller a closet on wheels. The bag unfolds into two built-in organizer panels, one of which has a removable garment bag that fits up to eight formal pieces. The organizer panels also have multiple zippered pockets, shoe sleeves and removable packing cubes. There’s also a removable laundry bag and a pocket for a Bluetooth tracker like an AirTag. Away’s Softside Garment Roller comes with a luggage tag, and its exterior, which is made from a water-repellent material, has a front hinge pocket and a TSA-accepted lock.
Other notable travel launches:
- Béis The Bottle Cooler
- Béis The Convertible Stroller Caddy
- Béis The Diaper Tote
- Béis The Everyday Diaper Backpack
- Béis The Pacifier Holder
- Bogg Brrr Half Cooler
- Thule Chasm Gear Hauler (55L and 80L)
- Thule Chasm Gear Tote 30L
Why trust NBC Select?
To round up the best new launches each month, reporters Zoe Malin and Harry Rabinowitz choose products they think NBC Select readers should know about. They include products from brands NBC Select has previously covered, or brands staffers recommend. Malin and Rabinowitz also regularly try new product launches to share their first-hand experiences.
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