What to buy (and skip) this 4th of July, according to experts

Also keep in mind that nearly every store offers 4th of July discounts, which you can often shop in-person and online. Prime Day, on the other hand, is an online-only, Amazon-specific event, although other brands and retailers host corresponding sales. So as far as variety goes, you might see more in terms of where to shop around Fourth of July compared to Prime Day.

Overall, if you’re considering adding a summer-related product or big ticket home item to your cart during July 4th sales, do it and don’t wait to check out, says Porwal. But if you’re a Prime member looking for headphones, Bluetooth speakers and small kitchen appliances, you’ll likely find a much better deal during Amazon Prime Day.

Many 4th of July sales will start the weekend before the holiday, but some are already live. It varies by retailer, however. A handful of savings events won’t begin until a day before July Fourth, so be sure to sign up for your favorite stores’ email and SMS lists to stay updated, or follow them on social media.

July Fourth is on a Thursday this year, so experts expect sales to run through the following weekend, until July 7. But that doesn’t mean you should wait to shop. If you see a discount you’re interested in, checkout as soon as possible because products may go out of stock. Shopping last minute also means there may not be as much variety available as far as colors, sizes and styles go.

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You’re guaranteed to find strong deals in stores and online during the 4th of July. “Online and in-store holiday pricing is basically the same, unless you’re shopping at local businesses, or there are special in-store only deals advertised,” says Porwal. With that being said, weigh the pros and cons of each. Online shopping is all about convenience, but buying in stores means you might be able to snag a product that’s available at a specific location yet sold out online. When you shop in stores, you’re also able to take your purchases home the same day, which isn’t possible with online shopping, unless you buy online and pick up in store.

Independence Day is a federal holiday, so some stores may be closed for in-store shopping or have limited hours. You can usually count on big box retailers like Target and Walmart keeping their doors open on July 4th, as well as most grocery stores and pharmacies. But remember that hours vary by location, so always check a store’s website before leaving home if you plan on visiting in-person on the holiday.

Because so many brands and retailers offer sales during July Fourth, shopping can feel overwhelming. To prevent yourself from making impulse purchases and overspending, keep the following expert tips in mind.

• Make a shopping list: Look at big sale holidays like the 4th of July as your chance to save on items you need, rather than splurge on items you want but don’t have the budget for. To stay focused, add your needs to a shopping list, bookmark links or put them in an online cart to monitor prices, says McGrath.
• Compare prices across retailers: “Any time you have pretty much all retailers throwing sales, you want to check out the competition’s price before you buy,” says McGrath. And don’t just focus on price tags. Look at promo codes, too. “If another retailer has a promo code that gets you an additional 10% off, or it includes the item you want in a buy one, get one offer, you’ll be glad you checked,” she says.
• Sign up for loyalty programs: Retailer-specific loyalty programs like Amazon Prime, Walmart Plus and Target Circle may give you access to exclusive discounts, or allow you to earn rewards as you spend. Some also offer free shipping and delivery, which can help you save on purchases.
• Enroll in cash back programs: While shopping through certain brands and retailers’ websites, you may be able to get a certain percentage of what you spent back if you enroll in programs like Rakuten and Honey. Cash back stacks with the savings stores offer, which means you spend even less in the long run.  
• Consider using a credit card: Some offer cash back when you spend on certain products or at certain retailers, or allow you to earn points that you can later use toward purchases.

At NBC Select, we work with experts with specialized knowledge and authority based on relevant training and experience. We also ensure that all expert advice and recommendations are made independently and with no undisclosed financial conflicts of interest.

• Kristin McGrath is a shopping expert at RetailMeNot, a deal-finding and cash back website.
• Vipin Porwal is a consumer expert and the CEO of Smarty.

I’m an associate updates editor at NBC Select who writes about sales and deals, including articles on Amazon Prime Day, Black Friday, Cyber Monday and Memorial Day. For this article, I interviewed two experts about what to shop during 4th of July and what sales to skip.

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