$599.00
$799.00
Best Buy
Now 25% off
$799.99
Target
The premium Apple Watch Ultra is back, and at its lowest price ever: Deal of the Day
It's Apple's most durable, premium smartwatch with extra battery life compared to Series and SE models.
The Apple Watch Ultra 2 was Apple’s flagship smartwatch of 2023. It was discontinued after the release of the Apple Watch Ultra 3 in 2025, but it’s still an excellent option, especially at this price. Its titanium frame and sapphire crystal glass display are more durable than other Apple Watches — so much so that I don’t freak out and look for scratches every time I accidentally bump my watch on a hard surface. It also has up to 36 hours of battery life, which is much longer than that of the Series 11 and SE 3.
It also has all of Apple’s latest software, including robust health, sleep and exercise tracking. That includes the Vitals app, which can help notify you when certain health metrics, like heart rate, respiratory rate and wrist temperature, are elevated.
The Apple Watch Series 11 is 25% off right now, and it’s the best fit for people who don’t need the large screen and rugged design of the Ultra watches. My favorite upgrade with this version is battery life: The Series 11 gets up to 24 hours of battery life, up from the 18 hours of every other Series watch before it. It comes in 42 and 46 millimeter sizes, three colors and has dozens of watch band options.
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I’m a reporter at NBC Select who covers technology, fitness and deals including stories on smartwatches, running shoes, cameras and more. I’ve covered Apple and its products for years, writing Apple Watch reviews, Apple Prime Day deals roundups and iOS explainers. For this story, I checked Apple Watch prices and price history across multiple retailers to find the best deal.
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